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From Obscurity to Influence (Part 2) – Michael Pink | Ignite Kingdom Talk S6E53
September 15, 2025 · 1 hr 4 min
From Obscurity to Influence (Part 2) — In this Ignite Community Call, Michael Pink concludes his teaching on how Jesus rose from Nazareth’s obscurity to world-changing influence. Building on the first four strategies, he now unpacks the final four timeless principles for Kingdom leaders and entrepreneurs.Episode: Ignite Kingdom Talk S6E53What you’ll hear Simple Truth: Why clarity and memorability outweigh complexity. Transformation: Focusing on changed lives over mere transactions. Testimony: How authentic stories and social proof create momentum. Strategic Stewardship: Protecting your pearls and managing energy for maximum impact.Memorable lines “If they cannot repeat it, they cannot spread it.” “Transformation forges unbreakable loyalty and impact.” “I was blind but now I see—that testimony has more power than a thousand eloquent sermons.” “Thoughtful limitation can create a sense of preciousness and importance.”Next steps Learn more about Ignite Kingdom Group: ignite-kg.com Connect with Michael Pink: supernaturalbusiness.com Join Ignite’s monthly Community Call: ignite-kg.com/iccApply these principles with diligence and faith, and watch God turn your own “Nazareth” into a place of lasting Kingdom influence.
Series Ignite Kingdom Talk: Formerly The Ignite-CB Podcast September 15, 2025 · 1 hr 4 min · Ignite Kingdom Talk: Formerly The Ignite-CB Podcast
From Obscurity to Influence (Part 2) — In this Ignite Community Call, Michael Pink concludes his teaching on how Jesus rose from Nazareth’s obscurity to world-changing influence. Building on the first four strategies, he now unpacks the final four timeless principles for Kingdom leaders and entrepreneurs.Episode: Ignite Kingdom Talk S6E53What you’ll hear Simple Truth: Why clarity and memorability outweigh complexity. Transformation: Focusing on changed lives over mere transactions. Testimony: How authentic stories and social proof create momentum. Strategic Stewardship: Protecting your pearls and managing energy for maximum impact.Memorable lines “If they cannot repeat it, they cannot spread it.” “Transformation forges unbreakable loyalty and impact.” “I was blind but now I see—that testimony has more power than a thousand eloquent sermons.” “Thoughtful limitation can create a sense of preciousness and importance.”Next steps Learn more about Ignite Kingdom Group: ignite-kg.com Connect with Michael Pink: supernaturalbusiness.com Join Ignite’s monthly Community Call: ignite-kg.com/iccApply these principles with diligence and faith, and watch God turn your own “Nazareth” into a place of lasting Kingdom influence. ...more Show the full description Show less From Obscurity to Influence (Part 2) — In this Ignite Community Call, Michael Pink concludes his teaching on how Jesus rose from Nazareth’s obscurity to world-changing influence. Building on the first four strategies, he now unpacks the final four timeless principles for Kingdom leaders and entrepreneurs.Episode: Ignite Kingdom Talk S6E53What you’ll hear Simple Truth: Why clarity and memorability outweigh complexity. Transformation: Focusing on changed lives over mere transactions. Testimony: How authentic stories and social proof create momentum. Strategic Stewardship: Protecting your pearls and managing energy for maximum impact.Memorable lines “If they cannot repeat it, they cannot spread it.” “Transformation forges unbreakable loyalty and impact.” “I was blind but now I see—that testimony has more power than a thousand eloquent sermons.” “Thoughtful limitation can create a sense of preciousness and importance.”Next steps Learn more about Ignite Kingdom Group: ignite-kg.com Connect with Michael Pink: supernaturalbusiness.com Join Ignite’s monthly Community Call: ignite-kg.com/iccApply these principles with diligence and faith, and watch God turn your own “Nazareth” into a place of lasting Kingdom influence.
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Kraig and Desiree Bougher are Spirit-filled business leaders who God has called to display His heart for the marketplace - Making the Marketplace the Miracle Place! Follow us on Ignite-KG.org
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0:01 Welcome. This is Ignite Kingdom Talk. Make the marketplace the miracle place. Welcome to Ignite Kingdom Talk, where faith filled0:12 business leaders come to grow, connect, and make the marketplace the miracle place. Recorded live during the Ignite community call, this episode features best selling author and kingdom strategist, Michael Pink. In part0:24 2 of from obscurity to influence, he reveals how Jesus modeled simplicity, transformation, testimony, and stewardship as the path to lasting impact. Learn even more from Michael at0:35 supernatural business dot com. We're so glad to have you with us for this release of the Ignite community call. Taking place on the second Tuesday of each month, the Ignite community call gathers0:47 members from across the Ignite community to learn actionable wisdom from marketplace experts and their history with God, and attendance is entirely free. Head to ignite dash k g dot org0:59 forward slash I c c to learn more. Thank you. May this session empower the work of your hands unto the glory of king Jesus and the expansion of the kingdom.1:10 You guys have a few people that, were trying to get on and so we switched. Obviously, you guys got on, but we we switched, we're trying1:22 to make things a little bit streamline, a little easier, and we're trying to do it till you don't have to register. And you can just click on it, and it'll just take you right1:34 to it. So we switched a few things, and I got a couple people that are still going to the old the old login, which, you know, again, I if if1:46 if there was a better way to do it, I missed it.
1:49 I don't know.
1:51 It it'll all it it'll it'll all work out.
1:55 So so, Greg, have you tried redirect
2:00 when when
2:00 See, that's where it's good to have very smart people in the room.
2:04 Oh, redirect takes you once you get there, it takes you, like, couple seconds and says, no. You gotta go over here. Update your browsers. Make sure everything it just automatically moves the customer over. I use
2:16 a redirect on 1 of my web pages that I have to.
2:18 Yeah. I don't know if you can do the redirect on Zoom or not. I'm not sure about that.
2:22 Oh, on Zoom, it probably wouldn't work. But if you're going for the old browsers, you can do it. Zoom has to do a a different thing. It's a it's a different so this was a
2:33 Zoom thing. I'm okay. I'll back up. But if it's a if it's a browser thing, it's different.
2:39 Yeah. And 1 of the things we're trying to do for we were trying to do it this time around and and we we couldn't get it done in time is is we also want to continue to do it through
2:51 Zoom, but also be able to do this through Facebook Live and YouTube Live and just to get more people involved. Maybe it's easier for
3:02 some people to get on something like that versus, you know, log in into a Zoom thing. So, we're going to try and keep the Zoom going but make it easier to get on to the
3:14 Zoom. But let's do this. I know there's some people that are still joining, but let's go ahead and get started because I want to
3:26 give Michael Pink as much time as we can. But Desiree, can you since you're already off mute, can you just open us up in prayer?
3:36 Yes. Heavenly Father, we love you. We thank you that you are righteous. You're holy. You're wonderful. And Lord, we pray, just as Jesus prayed, Lord, that you protect
3:48 us, Lord, every day. You protect our families, you protect our investments, you protect our businesses. Lord, you protect everything that you have given us, Lord. We thank you for your shield of favor that's
3:59 around us. We thank you that we are consumed by you, Lord. Let it be truly that you are fire shut up in our bones, that we would have the mind of Christ, Lord. And so,
4:11 Father, we thank you that as we come together, you love it when brethren dwell together in perfect unity. So, Lord, we thank you for the unity of Christ, the purity, the beauty of who you are. Lord, we just ask, Holy
4:23 Spirit, come, have your way, let it not be about anything that we have to say, but it's Lord what you are going to say in and through. And so I thank you that you give Michael Pink an instructed tongue
4:35 and Lord just bring him into a place of such revelation as he speaks, Lord, that we would be hearers of the word. And we thank you that we can apply it to our lives. Bless every person on this call and their families
4:47 and what they do. In Jesus' name. Amen.
4:50 Amen. Amen. Amen. Amen. So so so, guys, a couple things before I give it over to Michael. If you haven't been to the new to
5:02 the new website, you need to go over there and check it out. Again, it is a 5 0 1 c 3 now. The the new website is ignite
5:13 kg, as in kingdom group, dot o r g. And check out some of the new things that's going on there. We have finished our
5:25 I forget what you call it. I'm trying to think of a fancy word, Dana. But our stuff that we connect with on on the back end, and it's it's it's with with
5:37 Dana and everything that he's got going on. It's some really, really cool stuff that's happening there, and so much more is gonna be happening.
5:50 So we're excited about all that. Guys, next month next month again, if you haven't been on these calls before, this happens the second Tuesday of each month
6:02 at noon central. It it is recorded, and we'll get this back out soon as we can. Ben, think if you're on here, just want to
6:14 make sure that you are. I'm not seeing the names I'm here. Okay. This is being recorded, right?
6:20 Yes, sir.
6:21 Okay. Perfect. Perfect. So so next month, the second Tuesday, and I think that is the is that the fourteenth, guys? If someone can throw out the what that date is, of
6:32 October. But we'll have, Lance Wall now will be on live with us, next month. So you don't wanna miss that. So tell everyone about that 1 as well. So,
6:44 I hope you guys had a chance. If you didn't get to see, the first part of Michael Pink, I'm telling you, it was it was really, really good, and and we decided really to let
6:56 let's do a let's do a part 2, and that's what we're doing. So I wanted to Michael, I wanted to give you as much time as possible. Alright. So, again, if we go over, I'll probably
7:08 come back on and and close it. And then if we need to stay stay stay a little bit later, we can we can do that as well. But, Michael, thank you so much for being part of what we're
7:20 doing here at Ignite, and thank you for I don't know. Just just your heart, man. Just just to be able to I love I love what you're doing, but
7:31 you're it's the same thing, Michael. You're taking good leaders and making them great leaders, and I appreciate everything, your leadership and everything that you bring to this. So with that, I'm just gonna give it over
7:42 to you, my friend.
7:43 Well, thank you. I'm gonna share my screen and make sure that actually works apparently. Hopefully, it is. And I want to acknowledge everybody. Thank you for being here
7:55 on this. I've got a couple of invited guests. Yuchena, good to see you, brother. And Connie Bateman, good to see you and others. So glad you guys are on the call. I'm going to get going and open up my
8:07 PowerPoint and get going. Well, you know, this is something that is really, it really riveted me when I saw
8:18 this. When I had the concept that Jesus who was born in a manger, old little town of Bethlehem, and then they moved over to Egypt, you know, to escape Herod and all that kind stuff.
8:30 And then he comes back and they moved to this little town, no count town called Nazareth that they said, Can anything good come out of Nazareth? And he grew up there. And if you can put
8:42 yourself back in time 2000 years and you think about this, and he's basically, you could say a blue collar worker, and he's working in whatever it was, carpentry, whatever. He was doing that.
8:54 And he went from that level of obscurity to the most influential figure in human history. And so it got me thinking, how did that happen? It wasn't a cosmic accident. There was
9:06 a way that it happened. And so I studied that with a lot of intensity. And for a quick recap, for those of you who weren't here last month or would like a quick recap, the first
9:18 4 of the 8 things that I'm going to be highlighting is strategy number 1 is you have to have, your unshakable why. It's the compass that never fails. Jesus said in Luke 24 2 49,
9:30 that he's about his father's business. Luke 19, he came to seek and to save that what was lost. Jesus' life was guided by divine purpose. So if you're thinking, how do I get a position of influence
9:42 in the marketplace? You need to understand what's your why. What's that thing that God put in you uniquely as 33 specifically says that he crafted your heart individually. So what is that thing?
9:54 Number 2, strategy is go deep and then go wide. In other words, start in your own backyard first because Jesus began locally. Galilee, Judea, he invested deeply in his disciples. The
10:06 initial focus was on the lost sheep of Israel, and he ministered throughout Galilee first. And there's a whole lot of meaning and value in understanding Matthew 4 23, but you have to go back and catch that
10:18 if you want to. But the idea is if I wanna get influence, I need to go deep and then go wide. People try to go wide first and, you know, make a big splash when they don't go very deep. And I have experience in that. It
10:29 doesn't work very well unless you have a huge deep pocket. Strategy number 3, dare to be different, not just a little bit better. That was 1 of the things that was about Jesus was he was much different. He wasn't
10:41 just a slightly improved version of a Pharisee. He was totally different. The crowds were amazed. He spoke with authority. He was not like the scribes. And he had parables that turned wisdom on its head. So if
10:53 you're looking about how do I get a position of influence? What's your why? Go deep then wide. Dare to be different. And number 4, he gave a personal invitation. Come follow me. I'll make you fishers of men.
11:05 There was a personal connection that he made with key people, which you see in Matthew 4 19. So part of this thing was like, initially, is it getting any traction? He knew why he
11:16 was there and he started locally. He was different. And then, you know, he started to say, well, come follow me. But then we get into what follows next. That's basically what we covered last month. This
11:28 month, I'm going get to the last 4 strategies that I observed. And it's strategy number 5 is a simple truth, powerfully told. And that's 1 of the things that you can get and have always been amazed with how Jesus
11:40 did what he did. And you have to ask yourself this because people do this, I've done it. They wanna dazzle sometimes with complexity, but it's better to illuminate with clarity. And Jesus had
11:52 an incredible knack for taking the most profound spiritual truths and making them accessible, making them understandable, unforgettable. Oftentimes, they're very simple stories, vivid
12:03 analogies, and clear direct statements. So that was his mode, if you will. He said nothing to them without a parable. And he, know, there was lots of parables.
12:15 Truth sticks when shared simply and memorably. And profound truths become accessible and unforgettable through simplicity. So, the entrepreneurial principle is this:
12:27 If they cannot repeat it, they cannot spread it. Simplify your core message. And sometimes we get so wrapped up in this thing that we, you know,
12:39 just this big convoluted thing. If somebody can't repeat it, they can't spread it. And so, Jesus was a master at what He did in that regards. So, there's a turn to be a key business
12:51 concept into a simple story or 1 liner. You want to have clarity and memorability. And if you can have those 2 things, something clear and something memorable,
13:03 you will have lasting impact. There are memorable phrases that Jesus made that like, Love your neighbor. Right? Ask and it will be given to you. He taught in a way that
13:14 resonated with absolutely everyone from the learned Pharisees to the humble fishermen. They were in ingeniously crafted narratives that took everyday realities from farming, fishing, family relationships, lost
13:26 sheep, hidden treasures, whatever it was, and he used them to unlock deep spiritual truths. You know them. You know the parable of the sower. A simple story about farming that reveals profound truths about how people
13:37 receive God's word. You know about the parable of the good Samaritan, a story that redefined neighbor in a way that no legal legalistic argument could ever do.
13:49 You know the story of the parable of the prodigal son, a heart wrenching, beautiful depiction of God's unconditional love and forgiveness. And here's the thing, people could remember those things and they could retell
14:00 them. This is it. Sometimes, you know, I hear something, Man, that was great. And I try to tell my wife, I think, Well, really can't put it there. I don't, it was very big. It
14:12 was, you know, no, if you can compress it and say it simply so people can retell it and let them wrestle with the meaning long after you moved on. That's a good thing.
14:24 He used memorable phrases and clear commands. Like I said, love your neighbor was 1. Do unto others what you would have them do to you, which was Southwest Airlines motto for decades. I don't know if it still is, but
14:35 that was. Ask and it will be given to you. Seek and you will find. You know, that's something people remember. It's simple. It's direct. It's unforgettable. People cannot act on what they don't understand, and they
14:46 won't remember what's too convoluted to grasp. This whole idea of simple truth, powerfully told is is so so important.
14:58 Simplicity when it conveys profound truth isn't dumbing things down. It's opening things up for everyone. So for example, you know, my
15:10 business, I wrote a book, I did a magazine article, which became the name of a radio program, which became a book called Selling Among Wolves Without Joining the Pack. And it was something
15:22 that everybody remembered the name of that. They go, Oh yeah, it's kind of memorable and they get it. You know, we remember things like E equals MC squared. We remember things like No Taxation Without
15:33 Representation or Just Do It from Nike or less is more. What gets measured gets managed by Peter Drucker. Fail fast, learn faster. Silicon Valley startup culture says that.
15:45 But these are things that you, if you can say, how do I boil it down into simplicity in a way that's not only simple and clear, but easy to remember, like memorable. So,
15:57 are you speaking their language or just yours? The entrepreneurial principle is this, people cannot act on what they don't understand. They cannot act on what they don't understand. And we ask them sometimes to
16:09 take action before they understand. And understanding really is a function of the heart. It is a function of the mind, but it's a function of the heart. Understanding
16:21 is where emotions take place, and they have to kinda get it in there. And simple simplicity opens things up. The practical application is the what's called the grandma test.
16:33 Find your signature stories, analogies, and develop memorable sound bites and use visuals. Excuse me. Can you explain your core
16:45 business idea, your unique value proposition or your key message to your grandmother or someone completely outside your industry? When I say grandmother, it's not in any way to say something
16:57 bad about grandma. I'm a grandparent myself. It's like somebody who's just outside of what you do. Can you explain to them in a way that they would understand and also find interesting? And if
17:09 not, then simplify it. You wanna find your signature stories. What are the 2 to 3 core stories or analogies that perfectly illustrate what you do and why it matters? And practice telling those stories.
17:21 I have been even though I've been doing this for so long, I continuously get updated and I hear about or learn something more about the power of stories. And so if you can find what are these stories
17:33 that are going to make these key points that I need to make regarding my business and get good at telling those stories in short sound bites. And so you could say, what's your core message
17:45 in 1 simple sentence? What's your go to story? What's your analogy? I work with companies and I say, you know, here's what you do, technology companies, for example. And I'd
17:57 say, okay, well, that's great what your product does, but people aren't going to get that very readily. So, let's come up with an analogy that they can relate to. And when they come up with the
18:09 analogy, it changes everything. You want to develop memorable sound bites. What are the key phrases or what are the hooks, they call it? Then encapsulate your
18:21 most important ideas. Those are like the think of it like the headline for your message. And then if you can use visuals, I remember when, this goes back to 19
18:32 94, so 31 years ago, had 1 of my sales guys, had my own business. It was basically sales training. And I had my sales guy call on a
18:45 7000000 dollars a year company and offer to train their sales force. And it was going be a 1 day training. Just come in for a day, you know,
18:56 it's going to be 4000 dollars And they turned us down. And they said, But I'll tell you what we'll do. We'll send 1 of our guys to a seminar you're doing for somebody else
19:08 for basically 400 dollars because he had 10 sales guys. So, he figured it was 400 bucks a pop. I'll send 1 of them. And if they come back, you know, and they've learned something and their sales go up, then we'll
19:20 bring you into the whole company. What I said then to my sales guy, I said, You know what? There's a lack of connection there.
19:32 I said, So, what we need to do is double our price, provide more value and go back. And I hired an
19:44 artist, a graphic artist. This is before PowerPoint or before I knew about PowerPoint. And I had a slide made and I had used an apple tree and a bunch of
19:55 different illustrations and I hired them and I've got a projector, did the whole thing. And I went back and I used a visual, a very simple visual. And instead of doing a
20:07 4000 dollar 1 day thing, I said, We'll do something for 60000 dollars It was 5000 dollars a month and there was no time commitment, but it would about increase their sales and we would get paid on
20:19 a percentage of the increase, 10 percent of the increased revenue, which they agreed to by the way. But what I did was I found a way to create a visual that told the story and it was a simple apple tree.
20:31 And when I shared the story with them, this hypothetical story, I said, Look, we'll work with you all year. You've got 7000000 dollars right now. So we'll pretend those are 7000000 apples. I'll work with you
20:43 all year to pick up those 7000000 apples and put them in baskets. And every 1 of those apples that we pick up, I don't get a bite of it. But every apple after 7000000, I get 1
20:54 bite, 10 percent. And I figured we hit 8000009 million, whatever it was, ahead of goal. And ultimately they agreed to that. I had to spot them an extra million dollars, but
21:06 anyway, it still worked out and I got well paid. But the thing is I had I showed the apple tree. I showed the basket. I did a graphic. I told the story and they signed on for far more than they originally turned down.
21:18 So stories are a good thing to have. There was a tech company I was aware of that. They had great marketing, but it had a lot of tech specs. When they took that out of it and
21:30 started talking about what it enabled businesses to do, save time, reduce frustration, delight customers, it went like crazy. They created simple analogies. They focused on the
21:42 human impact. People suddenly got it. And that's what you want. You want people to get it. You want people to get your message. And a lot of times we get so caught up in our thing because we get it. We understand it so
21:52 well that they, we forget that they're not there and we've got to bring them along the continuum to get to that point. So, this was strategy number 5. It's simple
22:04 and impactful, powerfully told. That's basically it. The next strategy number 6. This 1 is really, really, really big show. This is
22:15 transformation, not transaction. How do we do that? What does that look like? The key idea is that transformation forges unbreakable loyalty
22:27 and impact. And to genuinely better your audience or improve them, you know, you need you aim to do that. Lasting impact comes from facilitating real,
22:39 meaningful change. Here's the biblical foundation. Think about Zacchaeus in Luke 19, the woman at the well in John 4, the demoniac in Mark 5. These were encounters that remade
22:51 people. Let me give you an example. Zacchaeus, the tax collector. He was a man that was despised. Who likes a tax guy? Somebody from the IRS, oh, come on in, have some coffee. No, not likely. They're despised in those
23:01 days for his greed and corruption. But after an encounter with Jesus and a shared meal, Zacchaeus was radically changed, promising to give half of his possessions to the poor and pay back anyone he cheated
23:13 4 times over. That my friends is not just a change of behavior. It's a change of heart. It was transformation. The woman at the well, she was an
23:25 outcast, living a life of shame and broken relationships. Jesus sees her, he speaks to her deepest needs and he offers her living water. And she leaves her water jar behind. She runs to town, becomes an
23:37 evangelist telling everyone, come and see a man who told me everything I ever did. There was this like, she just did a 1 80 transformation. The demoniac of Gadara, a man
23:49 tormented, living among tombs, uncontrollable. Jesus sets him free, and the man now dressed and in his right mind begs to go with Jesus. But instead, Jesus sends him home to tell his people how much the Lord
24:01 had done for him. His life was utterly and instantly transformed, and he became a testament to that change. So, the core truth here is that transformation forges unbreakable
24:12 loyalty and impact. So, scripture, in John 8 11, go and from now on sin no more. This is a focus on life change.
24:24 The key idea, entrepreneurial principle is people pay for outcomes, So, deliver tangible transformation. What you want to do is you want to be able to bring that
24:36 level of transformation to them. Define for them what X is, like what's the before to the after, if you will, which I'll get to in just a minute. When your primary aim is to genuinely transform
24:48 your customers, your clients, or your audience for the better, transform their experience or transform them, transform their relationship, whatever it is, you move beyond mere business and into the realm of creating true
25:00 and lasting impact. I'm having conversations with a couple of of folks that are on this call. And what I sense from you gentlemen is like, hey, I can transform the way your business functions. I can
25:12 transform the way you interact with your people. And it's not just a transaction, but there's transformation which changes my experience which I highly, highly value. So you wanna say, well, what's the after
25:23 picture that you're painting? So, the entrepreneurial principle is this. You want to focus on the transformation you offer, not just the sale. How will lives and businesses be better? I had a friend
25:37 who said, I always want to go for the relationship before the transaction. And he told me a deal where he was closing a real estate deal
25:48 and it was a flip. And it was commercial property. And in that flip, he was going to make something in the neighborhood of 10000000 dollars at the
26:00 closing table. He was buying it from a farmer, from a rancher who'd been in his family for years, some property, and it was going to be put on to, you know, I think a Home Depot or something like that.
26:12 And he had the buyer at the closing table. And so I'm making up the numbers, but it was something like I'm buying it for 3000000. I'm selling it for 13000000. He was gonna make 10000000 dollars at the closing table. And
26:24 this guy in his early thirties, a very good friend of mine said to the attorney for the seller, because the seller himself was not there. He said, you know,
26:37 that property has been in your family for decades, for for 2 or 3 generations. I'm gonna own that property for a matter of minutes. And I'm gonna make 10000000 dollars and
26:48 you're selling it for 3. How about we split the 10000000 dollars? In other words, I'll give you 8 instead of 3.
27:02 Now my friend came from a ranching background. He knew what was involved in that. He was focused on the relationship. Interestingly, the rancher, salt of the earth guy said,
27:14 I mean, my friend made that offer, both attorneys like, what are you doing? The 1 representing the seller called the seller right away. So, hey, he wants to change the numbers and you pick up an extra 5000000 dollars
27:26 And the seller said, no, we had a deal And a deal's a deal. I gave my word. And he turned him down. And my friend made the money.
27:39 But I always remember he said, I'm focused on not the transaction. I'm focused on the relationship first, which I think is very important. You want to map the transformation journey. You want to focus on outcomes,
27:50 gather and share transformation stories and building support for the journey. What's the fundamental transformation you offer? How can you focus more on this?
28:02 I think about Dennis Fedorak in his warehousing business. What he can do for your business, what he can do
28:14 for my business is he can make my life a whole lot easier. A whole lot easier and transform it into something smooth and take headaches off of my
28:26 table, off of my plate. I think of Dana and convene. And once I get my head inside that technical world, he's gonna make my world beautiful.
28:38 And I'll feel like I have my own ecosystem to invite people in where they can come in. It's like a getaway place where they can really dig, dig, deep and learn the things of God. And so, some
28:50 of you men that I know all your stories have got some pretty profound things there. But when you're gonna focus on transformation, it means to deeply understand the before state of your audience.
29:02 What are their pains? What are their frustrations? What are their unfulfilled desires? And if you don't know what those things are, need to ask. And if you have a good idea what they are, you should put the answer inside
29:13 the question. There's a questioning strategy I teach at the Jesus School that does exactly that. Having a clear vision for their after state. What does success, what does relief, what is
29:25 joy, what does fulfillment look like for them? And how do you help them get there? And paint that picture visually, linguistically, every way you know
29:36 how. Deseigning your offerings, not just to solve a surface problem, but to facilitate a deeper change in caring about their long term success and well-being, not just the immediate sale. So, on a
29:48 practical level, map the transformation journey. For your ideal customer, what are the key steps? What are the stages in their journey from their current pain or problem to their desired
30:00 outcome? And how does your offering support each stage? Like, what do they have to go through to get from where they are to where you're going? What do those steps look like? Make it clear. Focus on the outcome, not just
30:10 the features. In other words, instead of just listing what your product does, passionately communicate what it enables people to become or achieve. When
30:22 I think about the 2 gentlemen I've mentioned and the services that they offer, it allows me to have more freedom to pursue the passion that God has given me.
30:34 And I get to spend more time with the Lord, less time on minutiae that I don't wanna deal with. And I become more of the man that I believe God made me to be. And they've helped me
30:46 understand that, by the way. Gather and share transformation stories. Testimonials are good. Stories of genuine life or business transformation are pure gold. Actively collect them and share them with permission, of
30:57 course. And then build in support for the journey. Transformation rarely happens overnight. It can, but it rarely does. How can you support your customers after the initial
31:09 transaction to make sure that they achieve their desired results? In my case, we can do it through a community, which of course, Dana has that. Community, coaching, ongoing resources. That's what I offer, those kinds of
31:21 things. But what are the things that you can do to help them on the process of transformation? In my world, I'm not trying to sell a training product. I wanna bring transformation. I recognize it takes time and it takes
31:33 certain things, and we're building the infrastructure to support that. Strategy number 7, changed lives, social proof. Who's telling your story?
31:45 Speaking of that, when I met Craig and Desiree, and I heard the men and women at the first meeting I went to, the retreat, I
31:57 was very heartened and delighted and encouraged by the transformational stories I heard of people who were saying, you know, I didn't think I had time for this. I don't know how I could make it. It's just to whatever.
32:08 And they came anyways, and they're always so grateful. And I've seen that with Ignite. I've heard the testimonials from the men and women in the group who talk about it with high praise. So if
32:20 you're not in that, I highly encourage you to learn more and get involved. But who's telling a story? The unmistakable power of testimony. The key idea here is authentic stories of changed lives spread faster
32:32 than mere claims. Biblical foundation was the man freed from demons. Jesus said, Go and tell the blind man given sight, the Samaritan woman. You know, the blind man that was free from
32:44 demons. He was tormented. Remember that? Jesus healed them. The man begged, Hey, can I go with you? And Jesus said, No, no, no. Go home to your own people and tell them how much the Lord has
32:56 done for you and how He has had mercy on you. This is social proof. 2000 years ago, The man went away and began to tell the, in the capitalists how much Jesus
33:08 had done for him. And all the people were amazed. You hear that. Now listen, this is the power of a changed life and social proof. Guy says, Hey, can I go work for you?
33:19 I wanna leave these people behind. I wanna come with you. And he sends them back. He says, No, go and tell them and look at the effect it had. Or take a look at the blind man given sight in John 9. His
33:31 healing caused a massive stir. He was interrogated by the skeptical Pharisees. And his simple, powerful testimony was, 1 thing I know, I was blind,
33:43 but now I see. His changed life was undeniable proof that something extraordinary had happened and it challenged the prevailing narratives. This man didn't, he couldn't explain
33:55 how it happened. He couldn't explain the science behind it. He couldn't explain the degrees or whatever Jesus, you know, may or may not have had. He didn't know any of that. All he knew was, I was blind and now I
34:07 see. And the power of that testimony was extraordinary. The Samaritan woman, think about that. After her encounter with Jesus, she left her water jar.
34:19 She went back to town and she said to the people, Come, come, see a man who told me everything I ever did. Could this be the Messiah? And what was the result of that? Many of
34:31 the Samaritans from that town believed in him because of the woman's testimony. Her story sparked a wave of belief. Many Samaritans believed in
34:43 Him because of the woman's testimony, it says. So let your satisfied clients preach, encourage, and amplify their stories. Systematically collect and showcase customer
34:54 testimonials. Jesus understood that a life visibly transformed by truth and power is a far more potent witness than 1000 eloquent sermons without proof.
35:07 So listen, changed lives and shared experiences create irresistible momentum. So what you need to do, and if we were having a
35:19 lot of time together, we would say, okay, let's stop. Let's talk about this. How are we going to do it? We go through the room and doing all that. This is actually a workshop, but I'm giving you the highlights. If
35:29 anybody wants, I can provide the full copy of this, the whole book of all about this, if anybody wants that. So, letting your changed lives do the talking.
35:41 The entrepreneurial principle is this: Let authentic impact speak for itself. Showcase real world results. The practical application: Deliver exceptional value first.
35:54 Deliver exceptional value first, then ask for feedback and stories and showcase them with permission. Encourage online reviews, foster community. And then ask this question. How loud is the chorus
36:06 of your satisfied customers? How can you amplify their stories? I'll give you an example. Some of you know I did a video. I did an interview with Stronger Faith
36:17 Ministries. And then they said, you can copy it and put it on your YouTube channel, which I did. And I checked this morning in between my website and theirs, my YouTube and their YouTube,
36:30 almost a quarter million, 230 something thousand people have viewed that. It's like, oh my goodness. How do you amplify that story? Well, it was originally on their channel. My channel only
36:42 had like 1400 and something subscribers. Now that's blowing up. But I took it and I said, Okay, well, me put it over here. And then I said, Oh, let me do this and let me do And now we're doing a whole series on
36:54 you go to supernaturalbusiness dot com. I do free classes now on Thursday nights, the first and third of every month. But it's it's like I'm trying to amplify the message that God himself is is
37:07 amplifying. He also amplified it. So the software that spread through like wildfire through word-of-mouth, Dropbox is 1, Slack is 1. But here's the thing. You got to deliver
37:19 exceptional value that creates those positive stories in the first place. This a non negotiable. That's number 1. You got to make it easy for satisfied customers to share their experiences. You got to highlight specificShow more
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