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Kraig and Desiree Bougher are Spirit-filled business leaders who God has called to display His heart for the marketplace - Making the Marketplace the Miracle Place! Follow us on Ignite-KG.org
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A Miraculous Salvation and Call to Business 0:00 And so we're just flying through the air past the trees and I thought to myself, this is the 1st time I've ever flown. And breaks weren't working. I was just looking at this, kind of just waking up, looking at the0:10 scenery, until we hit that 1st boulder and then we just flipped end over end over end over end all the way all the way down the mountain. No seatbelts on. And, he had a cut on his eye and0:22 a cut on his chin, but he was okay. I didn't even have a scratch. And people started telling me that maybe God has a plan for your life. I don't know about you, but I hadn't really got0:33 saved. Hello there. Got a little bit of feedback. I got saved when I was a teenager, 17 years old. And, the guy that led me to Christ was not a believer. Anybody had 1 of those?0:45 Anybody been led to Jesus Christ by a heathen? Anybody? Nobody? Okay. So it's not that often. Well, he I was dating this Christian girl, sort of, and he told me to quit listening to0:57 her because she believes all that junk. He said, don't listen to me because I don't believe any of it. If you wanna know the truth, he said. Now this was a guy, by the way, that had driven in a car with me. He fell1:09 he fell asleep, but so did I. That was the problem because I was driving. And we went off a cliff in the Rocky Mountains. The police say we were going about 85 miles an hour. I woke up when we hit the gravel, but it was1:21 a little bit late. I hit the brakes, but I didn't have air brakes. And so we're just flying through the air past the trees, and I thought to myself, this is the 1st time I've ever flown. And breaks weren't working. I was1:31 just looking at this, kind of just waking up, looking at the scenery. And so we hit that 1st boulder, and then we just flipped end over end over end over it all the way down the mountain. No seatbelts on.1:43 And, he had a cut on his eye and a cut on his chin, but he was okay. I didn't even have a scratch. And people started telling me that maybe God has a plan for your life. I don't1:55 know about you, but I that really got me. So when I was seeing this Christian girl a little while later, she was telling me all that kind of stuff, and he said, don't believe all that crap. It's just I don't believe it.2:04 If you want to know the truth, he said, here's what you need to do, and this will settle it for you forever. And he was right. It did. He said, when I leave your home, I was living with my parents, go into your bedroom,2:14 close the door, get on your knees, confess your sins to God, ask him to forgive you, ask Jesus Christ to come into your heart, you'll find out. Nothing to it. And then he turned and he said, above all,2:27 be sincere. So I thought, well, that makes sense. I went down the hall, got in my room, closed the door, got on my knees, confessed your sins. I said, well, Lord, you know, I didn't Lord, I didn't know Lord. You know2:38 that thing I said to my parents, I was trying to avoid a day. But you and I know that I had done other things, and that's not how it happened. I apologize. And everything else I could think of, I would just say, and I2:49 apologize and I apologize. And, ask God to come into my heart, Jesus, to hope it. Nothing happened. It's just like he said. But then I remembered the words, above all, be sincere.3:02 And I was on my knees and I say, God, I am so sorry for living my life for me. I don't know who you are. I don't know what you do, but whatever it is, would you do that to me now, please?3:14 Would you forgive me for living my life for me? I don't know how else to live it. And at that moment, it felt like a 45 gallon drum of water opened up and just poured on me. I thought,3:26 literally thought I was floating up through the air. I opened my eyes, but I wasn't, of course. And something amazing had happened, and I felt I was crying What did3:38 you just do? And who are you? And I got up and I ran down the hall and I ran out to the back deck to jump in the pool. I3:50 had to I had this overwhelming unexplainable desire to get in water. I'd never ever heard of water baptism. And to make matters worse, we didn't have a pool. And I didn't even know anybody who had4:02 a pool.4:21 If that's what I was doing, but I had this overwhelming experience with God and it's never ever left me. And so as life went along and eventually I got into sales as a young man,4:33 I wanted to know how do you do this? How do you succeed in the business realm? I feel called to business, to that realm. So eventually I go to a Christian bookstore. Business.4:47 I didn't see the section on that. I saw family, I saw marriage, I saw raising kids, I saw eschatology, but I didn't see business. So I asked him, where are the business books for Christians? He said, basically, you're in4:58 the wrong store, boy. This is a Christian bookstore. We don't have business books. This is in the 70s. Now, things have changed a little bit, but what happened was I got really, really hungry5:11 to know how God does things. Now is it fair to say in this room that when we wanna learn about business, we wanna learn frameworks, we wanna learn strategies, we wanna learn about sales, about marketing, about starting5:23 a business, that we don't usually say, hey, Sonny, you want to learn about those things? Read your Bible. We don't do that, right? We don't do it ourselves. You don't think you go into sales, hey, here's a5:34 Bible. Make sure you read it. We never do that because we don't know what's in the Bible, we don't know the treasure, and I'm gonna tell you what's inside the Bible in computer terms. There are5:46 documents, book of Proverbs, Ecclesiastes, lots of documents in the Bible, 66 books, 40 authors, lots of documents, And there are folders, and5:58 there are zip files. And if you don't double click, you'll never get it. So for example, I like6:16 past that. I know how to be a witness in the marketplace and it's, you know, and prosper and all those kinds of things. I want to know how. I wanna know why for years, I wanted to know why was it that I believed God, I6:26 believed this word, I believed Philippians 4 19, my God, I'll supply all your needs according to his riches according to I wanted to know why that wasn't working for me. Does anybody understand that question? I mean, you6:38 struggle with these things. It says it right here in black and white, and I don't know why because he can't lie, and I'm not lying. I don't know what's going on. Well, it turns out I wasn't clicking on the folders.6:51 I wasn't learning the designs. I wasn't learning the laws. I wasn't learning the ways. I wasn't learning the authority, the 4 things that make up the kingdom of God, the laws, the ways, the design, and the authority. I7:00 had no clue that was there. I thought seek 1st the kingdom of God was just read your Bible, say a prayer, and go back to work. I didn't know the kingdom of God was a government. A government is run by laws. It has ways,7:12 it functions with designs, and there's an authority structure. I need to get inside that. So I began reading the Bible differently, like Genesis 1. You can read the book of Genesis and it's got a lot of interesting7:24 facts. There was a flood. Anybody ever hear about the flood? Right? We've heard about that. And God, he did all this stuff in 6 days, right? And then he rested on the 7th, right?7:45 Needs to learn that. So I started looking at Genesis and thinking, well, let me click on this folder, like day 3. On day 3, he makes the vegetables, the vegetation, and the fruit trees. Why them?7:57 Why in that order? Double click. What do you learn? In business, see, vegetables, depending on the vegetable and the climate at the time, but you can8:09 have 2, 3, 4, or more turns in a year. But you plant an apple tree, pear tree, peach tree, or whatever you want to plant, and it might be 3, 4, 5 years or longer, depending on the tree, before you get to take your8:21 1st bite. So what are vegetables? That's your cash flow. What are the things that you turn on a daily basis, on a regular basis? I've got to keep these things turning.8:33 What are those things? Because if I'm not planning and working my vegetable garden, I'm never going to live long enough to get to my fruit. So then you start thinking, okay, what does that look like? So that's an8:43 example. Now, another folder I happen to like is Ecclesiastes 9 11. Solomon says, I was getting a little hot out there. His son, he says, somebody returned from under the sun. I guess it was hot. I don't know. Know. He8:54 comes away he comes in the house. And he says I don't know what it is. I'm paraphrasing, obviously. I observe this. The race is not to the swift. No, a battle9:06 to the strong. Nor bread to the wise, nor riches to men of understanding, nor favor to men of skill. And then the King James says, but time and chance happens to them all. Now, I9:18 heard he was pretty wealthy guy. When he just did, when you click on those folders, he gave you the 5 most important things for business. The race is not to the9:30 swift. Everybody knows the slow guy doesn't win the race. So what does speed got to do with business? Look at Amazon. When they 1st came on the scene, having a 2 day delivery was a big9:42 deal. You order on Wednesday, it'll be there Friday. And then it became 1 day, and now it's same day.9:55 Business. So, a dispute was important. The battle to the strong weaklings don't win the battles?10:07 Business? I mean, in business, you think, well, there's so many ways you can be strong, but certainly, going to the market, you want to be strong in at least 4 areas, just in terms of how you're perceived out there. You10:15 want to have a value proposition that's worthy of pursuit. The market says, that's what I want. Now what the market does is they look at the value proposition10:28 and they multiply it subconsciously by the next factor, which is the believability factor make 1000000 dollars. Let me10:40 see. I don't think so, pal. Well, if somebody else says that you might believe them. And maybe you say and here's how you multiply it. It's a some percentage of that depending on the credibility and the history of that10:51 person. And maybe you say, well, you know, if it's only 0.5 that good, it's still worth it. Or if it's only 0.25 or even 10 percent, maybe it's still worth it. We do this multiplication. So what do you do? Number 1, you11:01 wanna have the best value proposition you can. Number 2, you wanna make sure that your believability and your credibility is right up there because they're going to multiply it that times this, and it can't be too11:13 diminished. And then there's 0.333 factor. 3rd factor is, how long is it going to take before I get this result? It's called delayed gratification. This sounds great. I can lose11:26 20 pounds. Yeah. Yeah. The way we do it, it's a different kind of plan. It's 1 pound a month. It'll take you about a year and 0.5. No. I don't know if I wanna do that. Okay? There's the11:38 delayed gratification. So now you got a great value proposition. You got great credibility, but the delayed gratification is the like a dividing line. Underneath there's just you you look at that delay. And then the next11:47 thing is what's the degree of difficulty? You can get that in a month, but let me tell you. You won't eat. You won't sleep. In fact, we're gonna inject you with botulism, make you sick, but you'll lose 20 pounds. It'll11:59 work. I don't think I wanna do that. And so business there's a lot of ways that businesses are strong, but 1 of the things you wanna learn is how do we do that? And so you want to learn about speed, learn about strength,12:10 because they are important. Then there's this thing called wisdom and understanding, which I'm going to put aside just for a moment. It says, nor favor the men of skill. So suppose you wanted to have, I12:22 don't know, say you needed a heart transplant. Who are you gonna go to? You're gonna go to the Mayo Clinic or someplace like that, like, the best doctor you can possibly find. If you're gonna have surgery,12:34 if you just said that's where you're gonna go, that's what you're gonna do. You're not gonna go to the guy who says, hey, I just got out of med school, got my practice opened up. We're having a 2 for 1 sale, by the way.12:43 And I'll throw a set of lungs in without heart, you know? And if you do it by Friday, why when it's if it all works out, what do you mean if it all works out? Yeah. If it all works out, I'll take you out for steak12:52 dinner. That's not gonna work. And so when I'm looking at the the whole system here about Ecclesiastes 9 11, I'm looking for skill13:04 is a big factor for favor. Speed is a big factor. Strength is a big factor, but now let's move over. I think I've got a slide here someplace. There we go. Is he coming on?13:20 Okay, there we go. I think it's on. There we go. Well, we went a little bit fast. I'll get it. Thank you. Thank you. Oh, I got it. Just let me get her. Okay,13:32 thank you. So in Ecclesiastes 9, you got these things and it says, nor bread to the wise nor riches to men of understanding. Now wait a minute, what is Proverbs? What is it, 4,Unlocking the Kingdom Through Laws, Ways, Design and Authority 13:44 7? Doesn't it say in Proverbs, wisdom is the what? The principle thing. So why does having wisdom get you a loaf of bread, but13:56 understanding gets your riches? See, this is where you double click on this button. Wisdom gets you provision, understanding14:08 unlocks riches. Now, it kind of looks like this, knowledge, I'm not gonna go into the Hebrew right now, but knowledge is it's what is true. It's the facts. It's what exists now. It's this is the way it is. The Bible's14:18 got a lot of knowledge in there. There's wisdom. What should I do? What's the right course? What is the skillful response? Basically, knowledge tells you what it is. Wisdom tells you what to do. Tells you what to14:30 do. Wisdom gives you good advice. You know, you want to have there's safety in the multitude of councils. Don't build a tower until you count the cost. You want to know the condition of your herds and the state of your14:40 flocks. All those things are wisdom, but understanding, understanding is a whole different thing. It's the ability to distinguish, to separate, and to discern between things.14:52 Basically, it answers the why and the how. Because if you know that, you can recombine it, refigure it, put it together in different ways, you can make a15:04 fortune. For example, many years ago, I stayed in my living room, the Lord invited me to go to Panama. I didn't know anybody in Panama. I didn't know anybody knew anybody in Panama, but I went out and said to my wife, I15:16 said, honey, the Lord just asked us, invited us to go to Panama. She said, what for? I said, I asked him, he said something about business and finance. She said, when? He said, make haste. She started to cry because she15:27 knew it was a little, but she didn't wanna go, but we went. 2 weeks later, we're down there. I don't know why I'm there. But 1 of the things I observed on the many trips I've been there, 5 trips there, I went to15:37 Barbados, Tobago, Belize, Costa Rica, the upper Amazon, and Ecuador. I made many trips because I got fascinated by what I found. 1 of the things in there that has to do with understanding is there's this creature called15:48 an agouti. It's about the size of an otter, and it eats, among other things, Brazil nuts. Now, do you know what the Brazil nuts look like? You ever seen them? Like, you know, the white you16:00 see them when you crack them open, the white, but they're in this hard shell. But those shells are inside a bigger shell, the size of a cannonball, size of a grapefruit. When they fall from a tree, if they hit you16:10 because the trees are like 200 feet tall, it can and it does every year, people get killed by Brazil nuts. Because they fall down and they're deadly if you get hit by 1.16:23 I'm looking at this thing and the tree makes a bargain with the Agouti. It says, look, you're hungry. Hey, I'm starving. You're the only creature in the rainforest with teeth sharp16:35 and jaws strong enough to crack this. And so I've got this a bit. I can see a day when there's brazil16:47 nut trees all along the river, all through this in fact, they're gonna call the country Brazil. I can just see it now. And so he's trying to convince the Agudi to do all this stuff. And Agudi says, okay. He said, and you16:58 can eat all the brazil nuts you want. So they strike up this deal, and it works like a squirrel bearing nuts here. So what does understanding do? Understanding looks at it and says, how does that17:10 work? Why does that work? What's that got to do with business? I don't know about you, but I want to know how. I don't want to just know, yeah, go ahead and prosper. I want to17:21 know more than just give. I want to know how to do the deed. Anybody feel like that? Like, how do I do this? We gotta write a book. Okay. But how do I do it? Start a business. Okay. But how do I succeed in sales? Do good17:33 in sales? But how do I do it? So in that particular case, to give you an example of the understanding, I come home. I'm thinking about17:45 that goody, cute little fella. I said, Lord, how's that work? Because what he's doing is he's trading what he has in excess, mobility, for what the tree has in17:57 excess, provision, for what they neither would have. He doesn't have food, and the the tree doesn't have mobility, so they trade. Symbiosis, simple thing. But I'm thinking about that. I'm saying, well, how18:09 do how do I do that? You know what happened? It's just what happened. A fellow that owned 25 percent of a magazine. You know, anybody ever heard of a magazine called Success Magazine? That used to be 1 of my favorites.18:19 And he was the 25 percent owner of that. He came to me 1 day, and he said, how much would you charge for a day of sales training? And I said, well, what's money between friends?18:32 He looked at me like, what are you saying? I said, all I want is a piece of paper. He said, what do you need a piece of paper? I said, I don't even want the whole sheet. I just want 1 side. Which point he caught on, I18:43 want a full page ad in Success Magazine, which at the time was 63000 dollars. And I said, I want it to run for a year, which at the time it was 6 issues a year. It was a bimonthly publication, which is like 37800018:55 dollars, which is just a little bit more than I charge for a day of training. And so he did it. I was putting into practice what I saw in the rainforest. I was like, I wanted to understand19:07 the how and by the way, a publisher saw my ad at LAX at the airport in Los Angeles, saw it in the magazine, made me a nice big fat offer for a book called Rainforest Strategy. Anybody got that book, Rainforest Strategy?19:18 Yeah. It's been all over the world. So, yeah, that's an example of taking knowledge, wisdom, and then the understanding, how do I redo this? How do I like in Proverbs 3 when it says, Find19:30 mercy and truth around your neck, write them on the tablet of your heart, you'll find favor and good understanding in the sight of God and the sight of man. It was in this city, when I was driving down I-forty, knowing 119:39 thing back in 19 86, the 1 thing I didn't want to do ever again in my life was to sell copiers, and he pointed out a building off to the side, he said, that's where you're going to work, and I looked at that and said,19:49 God, that's a copy dealership, I do not want to do that. I do not want to do that as I turned and went to the dealership and applied for a job and got put out in Murfreesboro for a year, had incredible results, set all20:00 kinds of records, and then was promoted to that building. Led a lot of people to Christ, set all kinds of records, all kinds of things, because I learned in there Proverbs 3, verse 3 and 4, when it says, by mercy and20:09 truth around your neck, what most people do is they go on to the next verse, which says, in all the ways acknowledge him and he will direct you. But wait a minute. I want to favor. How in the world do you find mercy20:20 around your Do you find truth? I went to the Christian bookstore, they're not selling it. You can't buy it, wear it. It takes you have to double click.20:33 You have to double click. It takes some time. I'd love to go into this, but I'm not going to take the time right now, but Apple Computers is a great example of knowledge, wisdom, and understanding. The basic20:45 facts were people like smartphones, they like computers, they use music. Steve Jobs recognized you build products that people love, that's wisdom. And then understanding. He took what he knew. He took the components that20:56 he understood, and he built 1000000000000 dollar value company. Chick fil A, same kind of thing, from a sandwich to 1000000000000 dollar system. There was knowledge, certain knowledge that they had, certain facts,21:06 certain understanding, put it together, and did an incredibly successful thing. You can take a look at Amazon. They took knowledge. People like to shop online. There's wisdom. Well, what what should we do? That's what21:16 wisdom says. And sell products on the Internet. Okay? Understanding what's the how? How am I going to do this? Learning the how. Where do you find the how? Didn't Solomon21:28 say Look it. Remember, let me go back to Solomon. Ecclesiastes 9. He said, not to the fast, not to the strong, not to the wise, not to the men of understanding, not to the skill. He said, but time and chance happens to21:39 everybody. What in the world? When I read that, I thought, are you telling me that no matter how good I am, it's still gonna come down to a flip of a coin? No, because the word time is not21:51 there. In fact, there's not even a word there. There's 2 letters. 1st, a mass letter of the Hebrew alphabet, Aleph Tov, Alpha Omega, A Z.22:03 It's the divine imprimatur. It appears 10000 times in the Old Testament. It's translated about 200 times. You see it, for example, whenever Jacob and Esau are mentioned, because it's22:15 like22:32 when Esau sells his birthright, his name is mentioned 78 more times, I think it is. No more. Ruth, the she's in the book22:44 of Ruth a dozen times. Her name has never got to in front of it until Boaz redeems her. And then from then on, the Aleph Tov is there. What Solomon is saying is being fast is22:56 good, strong is good. All these things, like they're the top 5 things, but there's another element. Time and chance meaning perfectly timed, divinely orchestrated opportunities23:08 that God brings. And he says they happen to everybody. Now, do you follow that? Can you choose that? Absolutely.23:21 Scary sometimes. 1 of my favorites, I was in Tucson in 19 99, having lunch with my wife, talking about whatever, just a nice lunch. We weren't talking about business, that's for sure. And the Holy Spirit, just in the23:33 middle of our pleasant conversation in Tucson says, take your cash and buy gold. Amen. A good idea?23:46 So I took the cash. Had a bunch of it. Don't I don't have it there anymore, so don't come to my house. So I took it, and I went to the gold deal. And you know what? That day, gold was the lowest price it had been in23:57 years, and it's never been back again. It was 260 dollars an ounce. By the time I got in, it was 2 64. I bought 1 ounces, 0.25 ounces, 0.5 ounces, 10th ounces. I bought all the gold I could buy, sold it later for a whole24:08 bunch. I think 1 ounce is close to 5 grand now. But that was a divinely orchestrated, perfectly timed thing. I could have said, I don't want to buy gold. Why am I going to buy gold? We've never even thought about buyingShow more In this video 0:00 A Miraculous Salvation and Call to Business13:34 Unlocking the Kingdom Through Laws, Ways, Design and Authority24:10 The Five Keys of Ecclesiastes 9:11 for Business Success41:10 Divinely Orchestrated Opportunities and the Aleph Tav41:24 Double-Clicking Biblical Zip Files for Provision and Growth
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