BB Ep 62: How to Stay Focused and Eliminate Distractions in Your Business with Curt Steinhorst

Alright y'all. Let's face it: Distractions are a fact of life. You're going to face them in every area of your life and your business, and the honest truth is that if we don't face them, they're going to keep us from getting things done. I want you to reach your goals and achieve everything you want in the coming year.

So let's talk about how to stay focused and eliminate distractions. All human beings are wired to be curious. We naturally gravitate toward the new, even if that keeps us from doing the things we need to do. But not all distractions are created equal. Three Categories of Distractions Let's think of distractions in the form of a stop light. STOP.Red Distractions: The distractions that you should ignore. STOP. Proceed with caution.Yellow Distractions: The distractions that cause you to slow down and think about. GO!Green Distractions: The distractions that demand your attention. Red Distractions Squirrels These types of distractions, like a squirrel zooming in front of you on a walk, divert you from your main task at hand. They might be new ideas, shiny objects, something more fun, or simply something that is going to help you procrastinate. For me, this is a normal occurrence. They steal my attention away from what I'm really supposed to be doing. I am working on one idea or objective, something new pops up, and I focus on that instead. It's easy to get derailed by these types of distractions. But honestly, they are just squirrels. These go in the Red Distractions category because they are the types of distractions that you need to stop letting steal your focus. Technology You knew I was going to go here. I can't talk about distractions without calling out the main culprit and source of distraction for so many of us. Technology notifications distract us all day long. It's a text when you're in the middle of a project or a quick browse on Facebook when you really should be writing marketing copy. Most types of technology distractions are examples of those that you can and should ignore. Those notifications come in 24/7, and they're still going to be there when you get done with your task at hand. How Do You Handle Red Distractions? Red Distractions are the easiest distractions to avoid. You shut it out, put on blinders, and force yourself to focus. This is a matter of will and discipline. If you want to get anything done, set yourself up for success. You need to eliminate any possible chance for these distractions to come at you.  Put on noise-canceling headphones, go to a room or coffee shop by yourself, close all the tabs on your computer, hide your phone, and get to work. Force yourself to focus, and you'll finally start finishing. Yellow Distractions There are no hard and fast rules for ignoring these distractions. Proceed with caution, like you would at a stoplight. Stop and think before you let them steal your focus. People Around You You're going to encounter all kinds of people who have the potential to distract you-customers, team members, vendors, friends or family. When you have people in your life distracting you, you must stop and think before allowing them to steal your focus. Do their needs demand your attention, or can you set up a boundary until you have the space and time to address them? Related: How to Say No And Stand Your Ground Kids in Your Home Yes, kids are people, but we all know they present a different level of distraction than the other people in your life. Nothing can derail your plans like your kids. (Can I get an "Amen!"?) Let's be honest. When your kids need you, it's because they need one of two things: They want to play or they need help. Again, think about what is most important in that moment. Are you up against a deadline and you need to tell your kid you'll play with them later? Or are you in a place where you can be present and seize a moment with them? Related: Look For Distractions...